Business Marketing Essay Example | Topics and Well Written Essays - 1000 words - 2

Business Marketing - Essay Example Moreover, if a customer is not happy with the complimentary services provided by Apple, he may get hold of Apple Protection Plan which is to be purchased. Apple claims that the protection plan gives one stop service and support from Apple experts. Solutions to your queries are just a call away. The plan gives both the hardware and software support (Apple-Support-AppleCare, 2011). Here is what Apple says about its service plan: Apart from one stop technical service, hardware and software support is also included. The hardware support includes coverage of iPhone, battery, earphones and accessories. Regarding battery coverage, service is available for battery depletion of 50% or more from original specification (Apple-Support-AppleCare, 2011). There is an app store of Apple which has hundreds of thousands of software on its store. It is the world’s largest mobile applications store. Some of them are free, and some are to be purchased. There are amazing applications related to games, lifestyle, social networking, and education. You can browse your choice of application and start playing with it right away after downloading it. App store also let you update your current applications in your iPhone by just a single tap (Apple-iPhone-Learn about apps available on the App Store, 2011). Buys (2009) writes in his article about Apple customer satisfaction. As per him, AppleCare provides excellent support service. It repairs phone, answer your queries and replace the damaged parts. If you want to inquire about importing a movie into iMovie, AppleCare will be of great help in this regard. With a single phone and lots of applications in it, you can do simultaneous works at a time; write a book, take photos, make movies. This is why Apple has been a great success (Buys, 2009). However, John (2009) comments on the above article that Apple has a terrible service. His experience for replacing broken products was bad; he said it took him months to have it